Privacy Policy

Effective Date: 13.02.2026
Last Updated: 13.02.2026

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1. Introduction

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Welcome to The British Farming Union.

We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website [Website URL] (the "Website") or use our agricultural services.

For the purposes of data protection law, [Company Name] Ltd is the “Data Controller”.

 

2. Information We Collect

 

We may collect and process the following types of personal data:
 

A. Information You Provide Directly
 

• Full name

• Business/farm name

• Address (including farm or land address)

• Email address

• Telephone number

• Payment and billing information

• Account login details (if applicable)

• Enquiries relating to crops, livestock, machinery, land, or agricultural services

• Any information submitted via contact forms

B. Automatically Collected Information

When you use our Website, we may collect:

• IP address

• Browser type and version

• Device information

• Pages visited and time spent

• Referring website

• Cookie data

 

3. How We Use Your Information

 

We process personal data only where we have a lawful basis under UK GDPR.

 

We use your information to:
 

• Respond to agricultural enquiries and service requests

• Provide farm consultancy, crop advice, livestock services, or product sales

• Process orders and payments

• Manage customer accounts

• Arrange site visits or field consultations

• Send service updates and agricultural information

• Improve our Website and services

• Comply with legal and regulatory obligations
   

Lawful Bases for Processing
 

We rely on:
 

• Contractual necessity (to provide services or products)

• Legitimate interests (to operate and improve our agricultural business)

• Legal obligation (for tax, regulatory, or compliance purposes)

• Consent (for marketing communications, where required)

 

4. Marketing Communications

 

If you opt in, we may send you:
 

• Agricultural updates

• Product or machinery offers

• Seasonal farming information

• Industry news
   

You may unsubscribe at any time by clicking the unsubscribe link or contacting us directly.

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5. Cookies

 

We use cookies to:

• Improve user experience

• Analyse Website traffic

• Support functionality
   

Where required, we will obtain your consent before placing non-essential cookies.

You can manage cookie preferences via your browser settings.

 

6. Sharing Your Information

 

We may share your personal data with:

• IT and website service providers

• Payment processors

• Accountants and professional advisers

• Agricultural partners or suppliers (where necessary to fulfil services)

• HM Revenue & Customs or regulatory authorities where required by law

 

We do not sell personal data.

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7. Data Retention

 

We retain personal data only for as long as necessary to:

• Fulfil contracts

• Meet legal obligations (e.g., tax record retention requirements)

• Resolve disputes

• Enforce agreements

Typically, business records are retained for up to 6 years in line with UK legal requirements.

 

8. Data Security

 

We implement appropriate technical and organisational measures to safeguard personal data against unauthorised access, loss, or misuse.

However, no internet transmission is completely secure.

 

9. Your Rights Under UK GDPR

 

You have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure ("right to be forgotten")

• Restrict processing

• Object to processing

• Request data portability

• Withdraw consent (where processing is based on consent)
   

To exercise your rights, contact us at: [Insert Email Address]

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO) https://www.ico.org.uk

 

10. International Data Transfers

 

We do not transfer personal data outside the UK unless adequate safeguards are in place in accordance with UK data protection law.

 

11. Third-Party Links

 

Our Website may contain links to external agricultural organisations, suppliers, or industry bodies. We are not responsible for the privacy practices of those third parties.

 

12. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date.